Assume you are producing and selling Ethiopian cultural clothes. Customers complain the lack of creativity and quality

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Assume you are producing and selling Ethiopian cultural clothes. Customers complain the lack of creativity and quality in your product.

Explain how you segment, target the market and position the product.

Develop the marketing mix strategies (include product, pricing, place and promotion strategy).

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Leadership Research Findings, Practice and Skills

ISBN: 978-1285866369

8th edition

Authors: Andrew J. Dubrin

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Posted Date: Sep 06, 2020 07:35 AM

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Assume you are producing and selling Ethiopian cultural clothes. Customers complain the lack of creativity and quality

Question:

Expert Answer:

Answer Segmentation Target and Positioning of Ethiopian culture clothes Segmentation involves finding out what kinds of consumers with different needs exist In the Ethiopian clothing market the younge... View the full answer

Leadership Research Findings, Practice and Skills

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