Assume you are the CEO of Ford Motor Company. You find out that auto sales are declining, and you have a hunch it could be because of pricing compared to the competitors. Your executive team has come forward with many different perspectives and beliefs, but you are still unsure which strategic route to take. You need to determine whether pricing or other issues are the root problem. 

How might defining a research question and conducting a study lead to a more accurate strategic plan?

Answer rating: 100% (QA)

As the CEO of Ford conducting formal research would be important before making strategic pricing dec... View the full answer