Assume you are the global marketing VP of Pepsi-Cola for Britain. Create a short strengths, weaknesses, opportunities, and threats (SWOT) analysis, and list three key points in each area of your SWOT analysis that you believe are most important to understand and recognize for successfully sustaining your brand and business in Britain. Focus primarily on global environment criteria related to your company (i.e., economic, trade, social and cultural, political, legal, and regulatory environments)

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SWOT Analysis for PepsiCola in Britain Strengths 1 Brand Recognition and Loyalty Point PepsiCola enjoys strong brand recognition globally fostering customer loyalty Leveraging this the company can cap... View the full answer