IMSnek, a local Malaysian F&B company plans to bring this new product to Malaysia. Based on Maslow
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IMSnek, a local Malaysian F&B company plans to bring this new product to Malaysia. Based on Maslow Hierarchy of Needs, describe how will the company create "value" with this new product to fulfill target market's "Esteem Needs".
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ISBN: 978-1118608227
9th edition
Authors: Lew Edwards, John Medlin, Keryn Chalmers, Andreas Hellmann, Claire Beattie, Jodie Maxfield, John Hoggett
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