At a major French food retailer, the own-price elasticities of the demand for various brands of pasta
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Question:
(a) Compare the elasticities of the demand for national brands and private labels of pasta. Does the difference make sense?
(b) Do national brands or private labels or low-price brands command more brand loyalty? (Hint: Interpret brand loyalty by the own-price elasticity.)
(c) Which is more elastic? The demand for pasta or biscuits?
(d) Based on the own-price elasticities, can you make any recommendations on pricing?
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