Bakeware, Clad cookware being advertised on TV with purchases facilitated by the customer calling a toll-free telephone number, in which Viewers are instructed to have their credit cards handy when they call to place the order. This form of marketing is referred to as: 

• telemarketing 
• support marketing
• the one-step approach 
• the two-step approach

Which of the following is NOT a part of the media plan? 

• Media objectives 
• Frequency estimates 
• Marketing strategies 
• Determination of media coverage

Answer rating: 100% (QA)

Answer 1 C OneStep Approach A directmarketing s... View the full answer