Based on Customer Services, what is flower of service and give example with Malaysia context?

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Essentials Of Services Marketing

ISBN: 9781292425191

4th Edition

Authors: Jochen Wirtz

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Posted Date: Feb 22, 2024 02:53 AM

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Based on Customer Services, what is flower of service and give example with Malaysia context?

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The Flower of Service is a model that illustrates the core and supplementary services that together create value for customers The model takes the for... View the full answer

Essentials Of Services Marketing

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