Based on the calculated BDI or Brand Development Index, the media planner decides on an Offensive or
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Question:
Based on the calculated BDI or Brand Development Index, the media planner decides on an Offensive or Defensive approach when making media budget decisions. Which of the indexes calculated below indicate an optimal market to allocate the heaviest advertising plan based on a Defensive approach?
A) A market with a BDI of 75
B) A market with a BDI of 152
C) A market with a BDI of 234
D) A market with a BDI of 100
Expert Answer:
The Brand Development Index BDI is a measure used in advertising and marketing to assess the perform... View the full answer
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