Based on the facts in the case and your own external research (using the Sheridan Library databases),
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Question:
Based on the facts in the case and your own external research (using the Sheridan Library databases), outline two CATEGORY TRENDS that should be considered when building your communication plan, and draw an implication for each fact. As a starting point, consider:
- Is the category growing or declining?
- What brands appear to be doing well? Which ones appear to be struggling?
CATEGORY TREND | IMPLICATION FOR YOUR IMC PLAN |
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Related Book For
Auditing a business risk appraoch
ISBN: 978-0324375589
6th Edition
Authors: larry e. rittenberg, bradley j. schwieger, karla m. johnston
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