*Based on the research study called How does interactivity persuade - Oh and Sundar - 2015* How...
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*Based on the research study called How does interactivity persuade - Oh and Sundar - 2015*
How were thedependentvariables operationalized in this study? List eachdependentvariable here and give a brief description ofhow it is measured.
(Dependent) Control condition
H2: (Dependent) Cognitive absorption
H3: (Dependent) Cognitive absorption, attitudes toward websites,
H4: (Dependent) Message elaboration
H5: (Dependent) Attitude towards messages against smoking
H6: (Dependent) Overall feeling toward smoking
Related Book For
Essentials of Marketing Research
ISBN: 978-0073404820
2nd edition
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
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