Based on the three litmus tests described in The Innovator's Solution, is Dollar Shave Club a disruptive innovation? Justify your answer with sound supporting reasoning. To answer this question, you will need to determine if Dollar Shave Club passes the required litmus tests to be considered a new-market disruption or low-end disruption. Each litmus test must be discussed separately and completely in your answer. This includes discussing the two questions that comprise Litmus Test 1 and the two questions that makeup Litmus Test 2. At the end of your analysis you must clearly state if Dollar Shave Club is a new-market disruption, low-end disruption or sustaining innovation.

2. Since Dollar Shave Club entered the U.S. men's razor industry, Gillette has lost significant market share. Using concepts from The Innovator's Solution, explain why Gillette has lost market share and been unable to effectively respond to Dollar Shave Club. Make sure to clearly identify the concepts in your answer.

3. According to The Innovator's Solution, how should Gillette have responded to Dollar Shave Club's market entry. Apply concepts from The Innovator's Solution to defend your answer and make sure the concepts are clearly identified in your answer.