Based on the two set readings, what are some of the globalizing strategies used by companies? How
Fantastic news! We've Found the answer you've been seeking!
Question:
Based on the two set readings, what are some of the globalizing strategies used by companies? How do you understand globalization? What is algorithmic cosmopolitanism?
Reading No1 (Matusitz, J. (2010) Disneyland Paris: a case analysis demonstrating how globalization works, Journal of Strategic Marketing, Vol. 18(3), June, 223-237.)
Reading No2 (Elkins, E. (2019) Algorithmic cosmopolitanism: on the global claims of digital entertainment platforms, Critical Studies in Media Communication, 36:4, 376-389.)
Related Book For
Fundamentals of Cost Accounting
ISBN: 978-0077398194
3rd Edition
Authors: William Lanen, Shannon Anderson, Michael Maher
Posted Date: