Based upon your in-depth knowledge of Lululemon, you are to identify and describe your firm's most persuasive growth opportunity:

 

Your growth opportunity may fall within 1 of the 3 common situations faced by marketers: 1. Marketing Business Case 1: Expanding into a new unexplored market (could be a new product/service category, new geography, or a new industry altogether). 2. Marketing Business Case 2: Replacing an existing product/service with a new product (e.g. bringing in major upgrades/downgrades to your products/services, rebranding/repositioning of your product or services, etc.) 3. Marketing Business Case 3: Augmenting your products/services with a new product (e.g. launching a new product/service complementary to existing products/services, or providing more options for your existing products/services, etc.).