BASIC SWOT MATRIX 1 2 3 1 2 3 SWOT Matrix Strengths Weaknesses 1 2 3...
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BASIC SWOT MATRIX 1 2 3 1 2 3 SWOT Matrix Strengths Weaknesses 1 2 3 Opportunities O/S Matches 01 and S2 03 and $3 O/W Matches 01 and W1 1 2 3 Threats T/S Matches T2 and S2 T2 and S1 T/W Matches None Legend • O/S matches show the company's strengths and opportunities. Essentially, the company should attempt to use its strengths to exploit these opportunities. • T/S matches show the company's strengths in light of major threats from competitors. The company should use its strengths to avoid or defuse such threats. • O/W matches illustrate the company's weaknesses coupled with major opportunities. The company might try to overcome its weaknesses to take advantage of such opportunities. • T/W matches show the company's weaknesses against existing market threats. Essentially, the company must attempt to minimize its weaknesses and avoid threats. These strategy options are generally defensive.[1] BASIC SWOT MATRIX 1 2 3 1 2 3 SWOT Matrix Strengths Weaknesses 1 2 3 Opportunities O/S Matches 01 and S2 03 and $3 O/W Matches 01 and W1 1 2 3 Threats T/S Matches T2 and S2 T2 and S1 T/W Matches None Legend • O/S matches show the company's strengths and opportunities. Essentially, the company should attempt to use its strengths to exploit these opportunities. • T/S matches show the company's strengths in light of major threats from competitors. The company should use its strengths to avoid or defuse such threats. • O/W matches illustrate the company's weaknesses coupled with major opportunities. The company might try to overcome its weaknesses to take advantage of such opportunities. • T/W matches show the company's weaknesses against existing market threats. Essentially, the company must attempt to minimize its weaknesses and avoid threats. These strategy options are generally defensive.[1]
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Related Book For
Introduction to Management Science A Modeling and Cases Studies Approach with Spreadsheets
ISBN: 978-0078024061
5th edition
Authors: Frederick S. Hillier, Mark S. Hillier
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