Beautify Limited, an established and well - known brand, selling make up and facial products, acquired Roland
Question:
Beautify Limited, an established and wellknown brand, selling make up and facial products,
acquired Roland Limited, another popular brand well known in the industry. Roland Limited was
acquired for R which was paid in full on the st of January the date of acquisition.
Legal fees of R were spent in acquiring this brand. The legal fees were paid on the st of
March The Roland stores were closed to allow for staff training on the brand which amounted
to R Training took place in March and April to allow for trading from the st of June
Sales of this brand commenced from the June
Beautify Limiteds head accountant, Gorgeous, went on maternity leave therefore the deputy
accountant has been holding the fort. The deputy accountant, Sally, received an email from the CEO
of Beautify Limited, requesting information on the purchase of this new brand. The CEO is not an
accountant and is therefore confused with the accounts presented to him. As Sally, is so busy with
the daytoday operations, she has requested you to write back to the CEO providing the answers to
his queries.
REQUIRED:
Write a memo to the CEO of Beautify Limited outlining the following:
What is the definition of an intangible asset?
What is the recognition criteria of an intangible asset?
Discuss with reason whether Roland Limited can be recognized as an Intangible asset with
reference to IAS
What is the correct accounting treatment for Roland Limited in the financial statements of
Beautify Limited.
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr