Below I describe different examples of CSR and Cause Related Marketing. These concepts are often confused. Please
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Below I describe different examples of CSR and Cause Related Marketing. These concepts are often confused. Please match the real world example with the concept (CSR or CRM) that best describes it.
Question 6 options:
1. For every discount code used on purchase, Nordstrom donates $0.25 to a charitable organization CSR or CRM?
2. Habitat for Humanity and Home Depot partner to repair home CSR or CSM?
Related Book For
Income Tax Fundamentals 2013
ISBN: 9781285586618
31st Edition
Authors: Gerald E. Whittenburg, Martha Altus Buller, Steven L Gill
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