Bill and his buddies are on their way to Myrtle Beach for a guys’ golf weekend. While in the airport, he realizes that none of them has packed any sunscreen. Fifteen minutes before his flight is scheduled to depart, he runs into the airport convenience store to grab a bottle of sunscreen. Which situational influence likely had the most significant impact on his purchase decision?

a) temporal effects

b) antecedent states

c) social surroundings

d) purchase task

e) physical surroundings

 

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