Blue Corp., a laptop manufacturer, introduces a new model in the market. Since the target audience for

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Question:

Blue Corp., a laptop manufacturer, introduces a new model in the market. Since the target audience for this product is students, Blue Corp. launches the model at a low price. The main objective of the company is to build sales and profits quickly. This is an example of:

O a. external reference price.

O b. high/low pricing.

O c. everyday low pricing.

O d. market penetration pricing.

O e. internal reference price.