Bottled water is a hot industry with sales of $11.8 billion in the United States. Big...

 

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Bottled water is a hot industry with sales of $11.8 billion in the United States. Big players in this industry include Nestle, PepsiCo, and Coca Cola. Nestle is the market leader with four brands among the top 10 leading brands. Nestle's Pure Life brand was the top-selling brand with sales of $1.03 billion, but the company's other brands make up an addtional $1.3 bilion. Neste saw an opportunity in this market and launched a new brand called Resource, targeted to affluent women. Resource is fortified with electrolytes and is promoted as "more than hydration, it's total eledrolytenment." Nestle is attempting to take market share away from Glaceau's Vituminwater and Smartwater. If Resource attains just 3 percent market share, it wil be among the top 10 selling brands. Calculate Nestle's Pure Life and the company's overal market share in the bottled water industry The Neste's Pure Lite market share is . (Round to one decimal place.) Bottled water is a hot industry with sales of $11.8 billion in the United States. Big players in this industry include Nestle, PepsiCo, and Coca Cola. Nestle is the market leader with four brands among the top 10 leading brands. Nestle's Pure Life brand was the top-selling brand with sales of $1.03 billion, but the company's other brands make up an addtional $1.3 bilion. Neste saw an opportunity in this market and launched a new brand called Resource, targeted to affluent women. Resource is fortified with electrolytes and is promoted as "more than hydration, it's total eledrolytenment." Nestle is attempting to take market share away from Glaceau's Vituminwater and Smartwater. If Resource attains just 3 percent market share, it wil be among the top 10 selling brands. Calculate Nestle's Pure Life and the company's overal market share in the bottled water industry The Neste's Pure Lite market share is . (Round to one decimal place.)

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To tal sales E 11g billion Sales of Nestles pure life 8 103 billion Sales ok ... View the full answer