Bounce Fitness 2023 Market Needs Research Summary
This study was conducted to gain a deeper and fuller understanding of the current fitness-related
needs of Bounce Fitness Brisbane’s existing and potential new markets for 2023. As such, the
information collected below was gathered using information from Bounce Fitness Brisbane’s centre
records, a detailed survey specifically targeted towards its regular customers, online statistics and a
detailed survey targeted towards people within the community. Survey forms were handed out
during the centres typical business hours for its patrons to fill out and answer after they worked out.
A total of 300 surveys were also completed by people within the community on various occasions
and locations within a 15km radius of the Bounce Fitness centre.
Research Results Summary
• Geographic information
o Approximately 60% of Bounce Fitness Brisbane’s current gym members live within
an 8.1 km radius of the centre

• Demographic information
o Current Members
▪ Approximately 44% of Bounce Fitness Brisbane’s members are male while
56% are female
▪ Approximately 45% of Bounce Fitness Brisbane’s members are single while
55% are married
▪ Approximately 30% of Bounce Fitness Brisbane’s members work part time or
casual.
▪ Approximately 60% of Bounce Fitness Brisbane’s members work full time.
▪ The approximate age range of Bounce Fitness Brisbane’s current members
falls in the following percentages:
Age Range Percentage
15-17 years old 7%
18-24 years old 30%
25-34 years old 25%
35-44 years old 21%
45-54 years old 14%
55-64 years old 3%
67 years old and above 0%
o Non-members
▪ Approximately 46% of people surveyed are male while 54% are female
▪ Approximately 45% of people surveyed are single while 55% are
married/defacto
▪ Approximately 20% of people surveyed work part time or casual.
▪ Approximately 75% of people surveyed work full time.
▪ Approximately 40% of people over 45 years expressed interest in joining the
fitness centre to improve their overall health and wellbeing
▪ Approximately 40% of people surveyed have young children

• Behaviouristic Information
o Current Members

▪ Approximately 55% of Bounce Fitness Brisbane’s members attend the centre
twice a week or more
▪ Approximately 60% of Bounce Fitness Brisbane’s members stated traffic and
long working hours as reasons why they are unable to attend the Fitness
centre more often.
▪ Approximately 15% of Bounce Fitness Brisbane’s members stated caring for
their children as a reason why they are unable to attend the fitness centre
more often.
▪ Approximately 30% of Bounce Fitness Brisbane’s members stated that they
would attend virtual trainer led group classes
▪ Approximately 40% of Bounce Fitness Brisbane’s members lack an
understanding of correct nutrition and diet for overall health and wellbeing.

o Non-members
▪ Approximately 25% of the people over 45 who expressed interest in joining
the centre also said that they would like to attend classes specifically for
middle aged and older people.
▪ Approximately 35% of people surveyed wanted to have the option to
complete classes from their home
▪ Approximately 60% of people surveyed agreed that they lack an
understanding of correct nutrition and diet for overall health and wellbeing. 1. Identify Four (4) market needs in the current market of Bounce Fitness

2. Identify four (4) marketing opportunities for Bounce Fitness Brisbane. Each marketing opportunity must meet the following criteria:

1. Entrepreneurial in nature
2. Innovative
3. Creative

Answer rating: 100% (QA)

1 Four market needs in the current market of Bounce Fitness The need for convenient fitness options Based on the survey results approximately 60 of Bo... View the full answer