Brand: Old Spice IMC: smells like a Man Identify 4 consumer touchpoints in which the brand weaves
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Question:
Brand: Old Spice
IMC: smells like a Man
Identify 4 consumer touchpoints in which the brand weaves the core thread of their IMC creating a campaign for consumers based on one single-minded message
Identify the single-minded message, and how the brand connects with consumers to share this single-minded message.
Show your consumer touchpoints visually and provide an explanation for each
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