Branding and Price Questions

1. Explain what the video has to say about Brands.
2. What does he say is the value of the Brand?
3. What can you do with price when you have great Brand?
4. What does he mean by "front of the curve"? Think about the product life cycle.
5. How does the Brand tie into the Mission?
6. What does he say is the difference between demographics and psychographic?
7. How can search engines and social media be used to support the Brand?
8. What does he say about segmenting?
9. What is an early adopter and where does it fit in the product life cycle?
10. What does the smallest viable audience mean?
11. Why does he like to create scarcity?
12. What does scarcity allow you to do with price?

Videos: 

1. Seth Godin - Everything You (probably) DON'T Know about Marketing: https://www.youtube.com/watch?v=BPK_qzeH_yk
2. The Marketing Mix: Pricing: https://www.youtube.com/watch?v=2tzd7XivFqk