Break out the different technologies that Accor uses into Paid Media, Unpaid Media and Own Media. Can
Fantastic news! We've Found the answer you've been seeking!
Question:
Break out the different technologies that Accor uses into Paid Media, Unpaid Media and Own Media.
Can you flush out some elements of omnichannel marketing for Accor’s services?
Discuss how Accor could combine traditional marketing media to support its digital marketing
Reference:
Tourism and Hospitality Management, Vol. 26, №. 1, pp. 233-244, 2020; Damjanovic, V., Loncaric, D., Dlacic, J., Digital Marketing Strategy of Accor Hotels
Related Book For
Management Accounting
ISBN: 9780730369387
4th Edition
Authors: Leslie G. Eldenburg, Albie Brooks, Judy Oliver, Gillian Vesty, Rodney Dormer, Vijaya Murthy, Nick Pawsey
Posted Date: