Brexit scandal: The role of Cambridge Analytica and Aggregate IQ One of the benefits and vital business impacts that information systems bring is the use of big data (macro data). Search trusted sources for information on the Brexit case and the role of Cambridge Analytica and Aggregate IQ.

Develop a writing detailing:

1. Summary of the case

2. Problem

3. What is Brexit?

4. What was the role of information systems and big data in the case?

5. What was the strategy through big data?

6. What did Cambridge Analytica and Aggregate IQ identify that they used as a digital strategy?

7. What results did it produce for the OUT movement or the separation of the European Union?

8. What is the ethical dilemma? What international repercussions did it bring?

9. What is your opinion? Think if it was ethical, why or why not?

10. Conclusion.

Answer rating: 100% (QA)

The government data analytics consulting and marketing company Cambridge Analytical which is located in London UK is charged with collecting Facebook data improperly and utilizing it to inform a numbe... View the full answer