Brian's boss is explaining the concept of buying centers in B2B marketing. His boss indicates that with
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Question:
Brian's boss is explaining the concept of buying centers in B2B marketing. His boss indicates that with complicated business purchases, it's not one person making the decision and that each purchase involves different roles. The VP says that the person who first kicks off the purchase process is the:
A. initiator
B. influencer
C. administrator
D. gatekeeper
Related Book For
Smith and Roberson Business Law
ISBN: 978-0538473637
15th Edition
Authors: Richard A. Mann, Barry S. Roberts
Posted Date: