Briefly describe the program, and the rewards. 2.How does this loyalty program target the best customers? 3.How
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Question:
Briefly describe the program, and the rewards.
2.How does this loyalty program target the best customers?
3.How is it "sticky" to prevent you from switching? (hint, if you are also with a competitor's loyalty program, does that say something?)
4.Overall, do you think this loyalty program is getting you to spend more with the company?
Related Book For
Introduction To Corporate Finance
ISBN: 9781118300763
3rd Edition
Authors: Laurence Booth, Sean Cleary
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