Briefly describe a product or service. Where is it in the product development life cycle? What recommendations
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Question:
Briefly describe a product or service. Where is it in the product development life cycle? What recommendations do you have for improving the offering to fit a target market’s needs? Be sure to consider the following:
- What level of quality and consistency does the offering have?
- How many features does it have and can they be removed or added?
- Does the design and/or service deliver what the customer values? If not, how can it improve?
- What improvements would help your offering compete more effectively?
Briefly describe pricing for your product or service. How does this compare to competitors, assuming competitors are at or near break-even point with their pricing? Analyze pricing alternatives and make recommendations about pricing going forward based on the following:
- How sensitive are your customers to changes in price?
- What revenue do you need to break even and achieve profitability?
What does the price say about your product in terms of value, quality, prestige, etc.?
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