• Briefly identify the chosen company and the industry they fall under (General Mills operates within the food & beverage industry producing food such as cereal).
• What market structure would your chosen company fall under?
  • Number of sellers/competitors and their relative size
  • The type of good (differentiated, similar, or unique)
  • Barriers to entry
  • Pricing power
• Given the market structure, how might the company participate in non-price competition? Explain.
• Given the market structure, how might the company strategize on price? Explain.

Answer rating: 100% (QA)

Chosen Company Apple Inc Industry Technology specifically consumer electronics software and digital services Market Structure Oligopoly Number of Sell... View the full answer