Bright Books is a bookstore chain established 10 years ago in northern Michigan. Bright Books has had great success in Michigan and Ohio and is beginning to expand into other states. Most recently, executives have decided to open a store in Orlando, Florida. Approximately 20% of Orlando's population is over the age of 55. Orlando's Hispanic/Latino population is growing and is currently 18.2% of the city's total population. The manager who has been chosen to open the store is Carmen Flux. Carmen, a graduate of a Human Resource Management program, is excited about her organization's commitment to diversity initiatives in employment as well as its more recent strategic focus on offering products that best meet the needs of the surrounding community. For example, knowing that many of the residents are retirees and that planning for several new retirement communities in the area is currently underway, she plans to hire employees who understand what the customers want in terms of products and services. Carmen urgently needs to hire customer service representatives for the new store. She has requested your help in strategizing on the best way to approach staffing in this new location.

Questions

1. Provide some recommendations for recruitment methods (internal and external) and tools Carmen can use to screen candidates for customer service positions. You can recommend:

a). Methods of recruiting applicants that will meet the needs of this market. b). Please provide justifications for the methods you have suggested.