BSBMKG546 Develop social media engagement plans

Section A: Skills Activity Objective: To provide you with an opportunity to show you have the required skills for this unit.

This activity will enable you to demonstrate the following skills:

Reading:

• identify and analyse complex texts to determine organisational and client requirements
• review relevant information to understand the audience of the social media engagemen

Writing:

• integrate information from a number of sources to develop materials suitable for purpose and audience

Oral communication:

• present information and seek input using structure and language appropriate to audience
• use questioning and listening to confirm understanding

Numeracy:

• analyse data from a range of sources to effectively understand audience, and define strategy success

Initiative and enterprise:

• draw insights from information, enabling increased understanding within the organisation and opportunities for improvement

Self-management:

• adhere to job requirements relevant to social media engagement
• respond rapidly and show flexibility by taking advantage of the organic nature of social media where it is advantageous for organisation and client

Planning and organising:

• plan and organise workload and processes to ensure compliance with organisational policies and procedures.

Answer the activity in as much detail as possible.

Equipment needed:

• Access to the internet
• Access to peers and suitable space for a discussion.

Question 3 will need to be observed. The assessor has a checklist of criteria they will base your assessment on. edhbxn*}

1. You will need access to the following website for this activity: https://www.cmswire.com/digital-marketing/social-media-trends-to-consider-in-your-2021-marketing-strategy/ (Accessed 08.09.21)

Read the article and highlight the main social media strategy requirements for 2021.

2. Using the article information, answer the following questions:

• What is different about social media audiences in 2021?
• What is now needed to engage social media audiences?
• What statistics will help you determine a social media strategy?
• How can you improve social media strategies according to the insights?

3. This activity will need to be observed. The assessor has a checklist of criteria they will base your assessment on.

This is a discussion activity to be conducted in groups of three to five. Lead an informal meeting (maximum 45 minutes) to discuss your findings from Questions 1 & 2.

During the discussion, you must:

• Present your findings and opinions in a clear and concise manner
• Adapt structure and language choices to fit the audience and context
• Use a range of questioning techniques to confirm understanding
• Actively listen to all participants equally. *}

4. Write report (maximum two pages) outlining essential information gathered in Question 3.

Ensure the report is:

• Clear, concise and professional
• Logical in layout and sequence
• An overview of the article contents and meeting participants' opinions and views
• In line with relevant legislation, e.g., Privacy Act (1988).

Section C: Performance Activity

Objective: To provide you with an opportunity to demonstrate the required performance elements for this unit.

This activity will enable you to demonstrate the following performance evidence:

• Develop, review and update a social media engagement plan for an organisation or work area.

In the course of the above, you must:

• Specify a target audience for social media engagement according to client or organisational requirements
• Set measurable metrics for determining success
• Research online behaviours and characteristics of target audience and identify typical responses and journeys
• Review and select social media platforms and applications to meet requirements
• Develop and schedule release of relevant content that aligns to strategy
• Develop a plan for social media interactions including requirements for consistent messaging and automate engagement process where possible
• Monitor and react positively to changes in the social media space.

Answer the activity in as much detail as possible.

Equipment needed:

• Access to peers, suitable workspaces for activities, and necessary social media technology
• Legislation and regulations for business social media engagement
• Workplace documentation and resources relevant to performance evidence.

This activity will need to be observed.The assessor has a checklist of criteria they will base your assessment on.

1. As a real or simulated workplace activity as directed by the assessor, you must develop, review and update a social media engagement plan for an organisation or work area. These task requirements should be relevant to your business industry and experience.

During the activity, you must:

• Specify a target audience for social media engagement according to the client or organisational requirements
• Set measurable metrics for determining the success of the engagement plan
• Research online behaviours and characteristics of the target audience and identify typical responses and journeys
• Review and select appropriate and relevant social media platforms and applications
• Develop and schedule the release of relevant content that aligns with the strategy
• Develop a plan for social media interactions including requirements for consistent messaging and automating the engagement process where possible
• Monitor and react positively to changes in the social media space.