Buzz and viral marketing is ________. A) advertisements that appear to be information from an independent source
Question:
Buzz and viral marketing is ________.
A) advertisements that appear to be information from an independent source
B) the employment of invisible metatags to monitor queries submitted via search engines and using the disguised observations to target consumers with customized ads
C) product and advertising placement in television shows, at sporting events, and in video games
D) advertisements that appear in the form of important account information from firms with an existing business relationship, government notices, sweepstakes prize notices, or checks that are simply discount coupons
E) the recruitment of people to talk about products through free samples or discounts before the product is available to the general public and suggestions on what to say and how to approach people about the product
Principles of Auditing and Other Assurance Services
ISBN: 978-0078025617
19th edition
Authors: Ray Whittington, Kurt Pany