Can a survey questionnaire be used for qualitative research, and why? Explain briefly.

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Essentials Of Marketing Research

ISBN: 9781292060163

1st Global Edition

Authors: Naresh K. Malhotra

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Posted Date: Apr 25, 2024 01:48 PM

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Can a survey questionnaire be used for qualitative research, and why? Explain briefly.

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Answer Yes a survey questionnaire can be used for qualitative research although it is more commonly associated with quantitative research In qualitati... View the full answer

Essentials Of Marketing Research

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