Can help me to find the DOI for this arcticle: Robinson, D. (2020). Marketing myopia at its
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Can help me to find the DOI for this arcticle: Robinson, D. (2020). Marketing myopia at its finest: Convincing America that marketing myopia has benefits. Journal of Marketing, 5(3), 46-67.
and This arcticle: Riley, T. (2019). Be smart about your paper and value the customer at all times. Journal of
Marketing, 9(3), 27-29.
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ISBN: 978-0137030385
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Authors: Thomas Beechy, Umashanker Trivedi, Kenneth MacAulay
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