Can you please break down this information? 

 

1. Differentiating and positioning - how will your product be different than your competitors and how will you position it compared to your competitors:
2. 
   

Target customers and marketing Mix

1. Target customers
2. The demographics this plan will target, geographic area, age, etc.
3. Product - type and features
4. 
   
   1. Place
   2. Channels of distribution
   3. Product location/availability
   4. Location of facilities (if applicable)
   5. Price
   6. Pricing strategy, is it profit oriented or sale oriented
   7. How it compares to the competition
   8. Suggested selling price
   9. The price quality relationship
   10. Promotion
   11. Personal selling
   12. Advertising
5. Direct mail
6. Internet
7. Telemarketing
8. Radio/television
9. 
   
   1. Newspaper
   2. Sales promotion
   3. Public relations
   4. Website and social media