Canada Proud is a small food processing company located in northern British Columbia.Recently, it has faced pressures
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Canada Proud is a small food processing company located in northern British Columbia.Recently, it has faced pressures from competitors who have been able to produce similar products more cheaply. The owners of Canada Proud are looking into the possibility of starting a branch of the company in Mexico. Trade agreements among countries around the globe help companies like Canada Proud in becoming globally competitive. However, the company is aware that there may be opposition to such a move, especially if it affects the future viability of its current operations.
What would be the most significant international challenge for Canada Proud's HRM professionals if the company decides to open a division in Mexico?
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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