• Juan bought a new winter jacket that had received rave reviews on the company's website with many buyers claiming it was the warmest jacket they had ever worn. However, the first time he wore it, the jacket didn't protect him from the cold Chicago weather. Since the jacket did not meet his expectations, he experienced ___________.

.	.	.disconfirmation bias
.	.	.low customer satisfaction
.	.	.a negative buying value
.	.	.cognitive dissonance
.	.	.a negative attitude

Answer rating: 100% (QA)

The answer is cognitive dissonance Explanation The Dissonance Theory indicates that someone wh... View the full answer