Cannabis company has a problem, while people are buying their products, others see them in a negative
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Question:
Cannabis company has a problem, while people are buying their products, others see them in a negative light. Their reputation is falling - add to this a city council that doesn't understand the market and you can see what challenges are emerging:
- What strategies or marketing activities would you suggest they use to change people's feelings about them?
- What communications would you suggest to solve the evolving crisis and why?
- What model of marketing would help them to attract their company to the new location?
Related Book For
Introduction To Materials Management
ISBN: 978-9386873248
8th edition
Authors: Arnold J. R. Tony, Gatewood Ann K., M. Clive Lloyd N. Chapman Stephen
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