Case 4: The Bay Area Athletic Club The Bay AreaAthletic Club, located in San Francisco, California, offers thefull range of athletic activities and equipment: indoor and outdoorpool and tennis, a weight room with free weights and Cybexmachines, basketball, aerobics classes, yoga classes, an outdoorrunning track, and a senior center. By popular demand, yoga andaerobics classes are only offered during peak hours. Members canpurchase two types of memberships. A Gold membership, costing $100permonthperfamily,allowstheuserfullaccesstoallactivitiesandfacilities.Silvermembershipsallowaccesstoallfacilitiesbutnottheaerobicandyogaclasses;itcosts$90 per family permonth. Individual memberships are half the monthly familyrates.

Even though the club has the latest equipment and fully trainedstaff, it has a problem. Management would like to increase clubrevenues, but dares not increase monthly rates. An alternative isto expand its membership base. However, current members are alreadycomplaining about insufficient access to parking, some eventhreatening to cancel their memberships. The club is surrounded onall sides by commercial property and cannot solve its parkingproblem by extending its existing lots to adjacent property.Management at Bay Area has come up with a solution. If new memberscan be encouraged to use the facilities during off-peak hours,revenues can be increased without compounding an already seriousparking problem.

But what sort of individual can attend the club during off-peakhours? This is important to know since Bay Area has limited fundsfor advertising and would like to target its marketing efforts topotential nonpeak users.

When a user checks into the club, the bar code on his or hermembership card is scanned and the time of entry is recorded.Management has compiled a data set by pulling every 20th recordfrom the membership filing cabinets and matching the scanned entrydata. The resulting data set, containing 94 observations, isdescribed below and available in the file named PEAK. Use the datato determine a profile of the club's nonpeak members and provideappropriate recommendations to Bay Area Club management.

Note: I have tried to insert the data in table format and I getan error from Chegg stating the question is too long. This isthe original questions, there is no way for me to shortenit.

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DEFINITIONS ASHA YA SHT Age 5 2 2 Frequency of use of the club: number of times the member used the club during the month prior to the collection of the data Type of membership: 0 - Gold, 1- Silver Number of years of membership with Bay Area Percentage of time the member used the club during off-peak hours for the month prior to the collection of the data. This number was calcu- agos llet odi silo simpla silated as the number of times the member used the club during off-peak 2.0 3.0 3 50 2 2.00 3 3 5.80 6 10 2 2.8 2. 2 2.00 2 DATA SET AGE MARITAL KIDS 0 1 0 2 1 1 2 odms 1 0 3 ginatio novo omo 0 1 o bo 3pqoq faisommo yd 1 3 qosq imoba os a 0 alg 1 0 4 od mamom wen ✪obulos 1 4dthw boenopi od 10 2 2 2 0 0 1 3 al aid Tood logotub de o 0 3 or soil blower but givis not a 1 0 3 1 0 1 4 bus gidas 1mom od 00 2 3 3 3 3 3 5 2 2 3 3 2 2 3 3 20 2.ce 1 2.02 0 2.0 0 2.0 3 3 2 3 3 2 4 4 5 5 1 2 3 2 2 4 4 5 5 2 3 5 6 1 6 0 0 0 1 1 0 1 6 4 2 0 1 0 1 0 0 1 1 1 0 1 0 0 0 0 1 0 0 0 0 0 1 0 0 0 1 0 1 1 1 0 1 0 1 1 1 0 0 0 1 0 0 0 0 0 1 Marital Gender Kids 0 0 1 1 1 0 1 1 1 0 Location 0 0 0 1 Freq Type Length NonPeak GENDER 0 0 OH 1 0 0 1 1 1 0 0 0 0 1 1 0 0 0 1 1 1 1 0 Blood 1 0 0 1 1 0 Age category of the member: 1- No more than 19 years old, 2-20 A to 29 years old, 3 = 30 to 39 years old, 4 = 40 to 49 years old, 5 = 50 to 59 years old, 6 = 60 or older Marital status: 0 Single, 1 Married 0 Male, 1 Female M 0 1 DIAS O 0 1 1 1 1 1 0 0 1 0 1 No dependent children living in the home, 1 One or more de- pendent children living in the home Location of member's home address, grouped according to five zip codes; Location=0 is the closest to the club, Location = 4 is farthest from the club 1 0 1 O hours divided by the total number of times the member used the club (both peak and off-peak) times 100. Peak usage times are: 6:00 to 9:00 A.M. and 4:30 to 7:30 PM. during the weekdays and 8:00 A.M. to noon on weekends. All other times are off-peak. 0 0 0 1 0 0 0 1 0 1 2 above him He 0 0 0 0 1 0 0 1 1 1 1 10 101 0 14 0 1 0 1 0 0 0 0 1 0 O 0 1 1 1 0 0 1 1 0 1 0 0 1 provio pprope 0 0 1 0 0 0 0 0 1 0 0 0 0 0 1 1 0 0 0 1 1 0 1 1 1 0 0 LOCATION 0 0 of t 0 2 alor 0 0 0 1 P 01 ish on yhes2 0 best 4 lubivibe2 20 hoa ml 4 A vill 2 0 3 0 4 2 2 0 0 0 2A 20 3 0 4 0 2og of 2 giniz oth a 20hom 1 W 4 0 al q 0 4 3 0 1 1 1 3 1 4 1 0 2 1 1 2 1 2 0 1 3 0 FREQ TYPE 1 4 2 1 1 3 3 2 0 1 1 d pressure, 6 6 1 6 0 2 0 4eve bask 4 3 0 BL 4 1 4 1 3 3 30 3 3 4 4 50 5 50 to 2 mifach boonos 3 3 5 5 7 7 7 7 8 8 8 8 0ing 94 08 1to de 8 29 9 9 5 5 ored 5 tolic 5 6 6 6 6 6 6 6 10 10 11 11 11 12 2e of the 12 12 1 Sering month pe 1 of deshir 12 1 12 centage one the 12 med 214 p ed as the mooth to the 14 1 3 per 14 2 14 3 15 2 15 0 9 10 10 10 10 1 0 0 16 15 2 7 1 OM 1 10 3 Oooo 1 08 5 0 1 1 1 1 1 1 0 1 1 0 0 0 1 1 0 1 1 0 0 1 1 0 1 1 1 0 0 0 1 0 1 1 1 1 0 1 0 0 0 1 1 1 0 O 1 1 A 0 LENGTH 1 3 2 1 7 0 1 0 1 1 1 Section ver 1 0 1 2 tog 1 2 2 1 1 1 5 9 3 0.0 0.0 0.0 16.7 66.7 16.7 66.7 16.7 83.3 1 1 16.7 1 1 50.0 Os the syst2 blood 16.7 1nd1 for 2 The com 0.0 6 6 ndencies 16.7 16.7 2 50.0 5 50.0 2 71.4 42.9 0.0 0.0 0.0 0.0 0.0 75.0 3 ESSU 1 2 5 1 4 5 6 3 3 1 2 1 3 2 1 6 5 1 2 3 4 1 2 5 5 1 3 3 2 3 2 2 0 escribe eloy and a 0.0 0.0 1p of the 5 b's 1 Club 1 22.2 0 20 1 1 1 2 NONPEAK 100.0 1 1 1 1 3 6 1 1 4 3 0.0 0.0 0.0 100.0 0.0 0.0 0.0 0.0 0.0 1 4 2 0.0 6 0.0 0.0 0.0 33.3 33.3 33.3 66.7 100.0 66.7 22.2 33.3 SU 25 25.0 0.0 0.0 0.0 0.0 10.0 40.0 20.0 100.0 54.4 18.2 0.0 1 0.0 1 timber 33.3 8.3 5 1 5 16.7 0.0 50.0 50.0 100.0 25.0 20.0 20.0 20.0 0.0 80.0 20.0 20.0 0.0 11.1 40.0 100.0 21.4 14.3 14.3 100.0 day 1:00 86.7 2 93.3 50.0 0.0 0.0 42.9 16.7 100.0 DEFINITIONS ASHA YA SHT Age 5 2 2 Frequency of use of the club: number of times the member used the club during the month prior to the collection of the data Type of membership: 0 - Gold, 1- Silver Number of years of membership with Bay Area Percentage of time the member used the club during off-peak hours for the month prior to the collection of the data. This number was calcu- agos llet odi silo simpla silated as the number of times the member used the club during off-peak 2.0 3.0 3 50 2 2.00 3 3 5.80 6 10 2 2.8 2. 2 2.00 2 DATA SET AGE MARITAL KIDS 0 1 0 2 1 1 2 odms 1 0 3 ginatio novo omo 0 1 o bo 3pqoq faisommo yd 1 3 qosq imoba os a 0 alg 1 0 4 od mamom wen ✪obulos 1 4dthw boenopi od 10 2 2 2 0 0 1 3 al aid Tood logotub de o 0 3 or soil blower but givis not a 1 0 3 1 0 1 4 bus gidas 1mom od 00 2 3 3 3 3 3 5 2 2 3 3 2 2 3 3 20 2.ce 1 2.02 0 2.0 0 2.0 3 3 2 3 3 2 4 4 5 5 1 2 3 2 2 4 4 5 5 2 3 5 6 1 6 0 0 0 1 1 0 1 6 4 2 0 1 0 1 0 0 1 1 1 0 1 0 0 0 0 1 0 0 0 0 0 1 0 0 0 1 0 1 1 1 0 1 0 1 1 1 0 0 0 1 0 0 0 0 0 1 Marital Gender Kids 0 0 1 1 1 0 1 1 1 0 Location 0 0 0 1 Freq Type Length NonPeak GENDER 0 0 OH 1 0 0 1 1 1 0 0 0 0 1 1 0 0 0 1 1 1 1 0 Blood 1 0 0 1 1 0 Age category of the member: 1- No more than 19 years old, 2-20 A to 29 years old, 3 = 30 to 39 years old, 4 = 40 to 49 years old, 5 = 50 to 59 years old, 6 = 60 or older Marital status: 0 Single, 1 Married 0 Male, 1 Female M 0 1 DIAS O 0 1 1 1 1 1 0 0 1 0 1 No dependent children living in the home, 1 One or more de- pendent children living in the home Location of member's home address, grouped according to five zip codes; Location=0 is the closest to the club, Location = 4 is farthest from the club 1 0 1 O hours divided by the total number of times the member used the club (both peak and off-peak) times 100. Peak usage times are: 6:00 to 9:00 A.M. and 4:30 to 7:30 PM. during the weekdays and 8:00 A.M. to noon on weekends. All other times are off-peak. 0 0 0 1 0 0 0 1 0 1 2 above him He 0 0 0 0 1 0 0 1 1 1 1 10 101 0 14 0 1 0 1 0 0 0 0 1 0 O 0 1 1 1 0 0 1 1 0 1 0 0 1 provio pprope 0 0 1 0 0 0 0 0 1 0 0 0 0 0 1 1 0 0 0 1 1 0 1 1 1 0 0 LOCATION 0 0 of t 0 2 alor 0 0 0 1 P 01 ish on yhes2 0 best 4 lubivibe2 20 hoa ml 4 A vill 2 0 3 0 4 2 2 0 0 0 2A 20 3 0 4 0 2og of 2 giniz oth a 20hom 1 W 4 0 al q 0 4 3 0 1 1 1 3 1 4 1 0 2 1 1 2 1 2 0 1 3 0 FREQ TYPE 1 4 2 1 1 3 3 2 0 1 1 d pressure, 6 6 1 6 0 2 0 4eve bask 4 3 0 BL 4 1 4 1 3 3 30 3 3 4 4 50 5 50 to 2 mifach boonos 3 3 5 5 7 7 7 7 8 8 8 8 0ing 94 08 1to de 8 29 9 9 5 5 ored 5 tolic 5 6 6 6 6 6 6 6 10 10 11 11 11 12 2e of the 12 12 1 Sering month pe 1 of deshir 12 1 12 centage one the 12 med 214 p ed as the mooth to the 14 1 3 per 14 2 14 3 15 2 15 0 9 10 10 10 10 1 0 0 16 15 2 7 1 OM 1 10 3 Oooo 1 08 5 0 1 1 1 1 1 1 0 1 1 0 0 0 1 1 0 1 1 0 0 1 1 0 1 1 1 0 0 0 1 0 1 1 1 1 0 1 0 0 0 1 1 1 0 O 1 1 A 0 LENGTH 1 3 2 1 7 0 1 0 1 1 1 Section ver 1 0 1 2 tog 1 2 2 1 1 1 5 9 3 0.0 0.0 0.0 16.7 66.7 16.7 66.7 16.7 83.3 1 1 16.7 1 1 50.0 Os the syst2 blood 16.7 1nd1 for 2 The com 0.0 6 6 ndencies 16.7 16.7 2 50.0 5 50.0 2 71.4 42.9 0.0 0.0 0.0 0.0 0.0 75.0 3 ESSU 1 2 5 1 4 5 6 3 3 1 2 1 3 2 1 6 5 1 2 3 4 1 2 5 5 1 3 3 2 3 2 2 0 escribe eloy and a 0.0 0.0 1p of the 5 b's 1 Club 1 22.2 0 20 1 1 1 2 NONPEAK 100.0 1 1 1 1 3 6 1 1 4 3 0.0 0.0 0.0 100.0 0.0 0.0 0.0 0.0 0.0 1 4 2 0.0 6 0.0 0.0 0.0 33.3 33.3 33.3 66.7 100.0 66.7 22.2 33.3 SU 25 25.0 0.0 0.0 0.0 0.0 10.0 40.0 20.0 100.0 54.4 18.2 0.0 1 0.0 1 timber 33.3 8.3 5 1 5 16.7 0.0 50.0 50.0 100.0 25.0 20.0 20.0 20.0 0.0 80.0 20.0 20.0 0.0 11.1 40.0 100.0 21.4 14.3 14.3 100.0 day 1:00 86.7 2 93.3 50.0 0.0 0.0 42.9 16.7 100.0

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