Case Analysis Kangaroo Tail WineryStep 1 : The FactsSummarize the key information from the case and the
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Case Analysis Kangaroo Tail WineryStep : The FactsSummarize the key information from the case and the current situation. WHO is the decision maker?Andrew and Anna, who are joint decision makers.WHAT is the business decision we are trying to make? What are some of the underlying issues?They are trying to sell their highquality wine, but have to deal with competition as well.WHY has this a decision that needs to be made? How do we know this? What led to the current situation?This decision needs to be made so that they can progress with their business plans and do the best for their brand.WHEN does the business decision need to be made? Is it urgent? Why? A decision needs to be made as soon as possible in order to not miss out on any opportunities, but it is not urgent.Step : InDepth Analysis Questions related to the case:Question : What are the companys fixed and variable costs?
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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