Coke is an esteemed brand throughout the world, but that doesnt always help to keep the company
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Coke is an esteemed brand throughout the world, but that doesn’t always help to keep the company out of trouble. This case follows Coca-Cola as it runs afoul of laws and regulations around the world.
- After reading the case, answer the questions below, by typing your answers and submitting your response in a Word document. Submit only your responses, not the questions.
- Why do you think some countries disallowed the Cadbury-Schweppes acquisition whereas others did not?
- Given Coca-Cola’s position that the company is committed to playing by the rules, why is the firm in trouble in so many countries?
- What are the government motivations behind Coca-Cola’s problems concerning the soda tax in Mexico and the company’s use of GPS?
- What advice would you give Coca-Cola concerning its handling of government relations?
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