Case: Procter & Gamble India Resource Allocation and P & L (best estimates) Milestones and Time Tables
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Case: Procter & Gamble India
- Resource Allocation and P & L (best estimates)
- Milestones and Time Tables
- Expected Outcomes Over Time (balanced score card)
- Implementation and Description of Marketing Audit (numeric goals and how it will be measured [Valentine Chapter 14 Performance] targets be sure to include ethical as part of your audit).
Strategy | Goal | How it will be measured | Target |
---|---|---|---|
Product Strategy | Improve quality | Customer complaints | 50% fewer complaints |
Channel Strategy | What is your goal? | How will you measure it? | Target result? |
Price Strategy | What is your goal? | How will you measure it? | Target result? |
Advertising and PR Strategy | What is your goal? | How will you measure it? | Target result? |
Personal Selling Strategy | What is your goal? | How will you measure it? | Target result? |
Sales Promotion Strategy | What is your goal? | How will you measure it? | Target result? |
Ethical Audit Strategy | What are your ethical values? | How will you measure them? | Target results? |
Related Book For
Managerial Economics Theory Applications and Cases
ISBN: 978-0393912777
8th edition
Authors: Bruce Allen, Keith Weigelt, Neil A. Doherty, Edwin Mansfield
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