Case: Shake Shack: Can an Enlightened Burger Company Steer Away from Beef

1. What is happening in Shake Shack's marketing environment?
2. Could Shake Shack be accused of Greenwashing?
3. Should Shake Shack now focus on alternative meat sources?
4. What marketing strategy and tactics should Shake Shack focus on today? (Case time)

Answer rating: 100% (QA)

Shake Shack Can an Enlightened Burger Company Steer Away from Beef 1 Shake Shacks Marketing Environment Shifting consumer preferences Growing trend to... View the full answer