Case study 1.3
Bounce Fitness is a premier provider of fitness and wellness in Australia. The business offers innovative and varied classes to meet any of their clients' needs. It has several established Centres in Brisbane, Sydney and Melbourne with the head office located in Cairns.

You are the Centre Manager of Bounce Fitness Brisbane. It is part of your responsibilities to create an operational plan that the Centre will implement for the upcoming year.

You are instructed by the Head Office to focus on achieving the following objectives:

• Attract more senior citizen clients to Bounce Fitness through a pilot project running for six months
• Generate a 10% increase in net income through boosting gym membership sales by the end of the fiscal year

The Head Office expects the pilot project to include at least one personal training class and one group program. Due to its specialised nature, they have allocated a budget of $30,000.00 for the recruitment of two new fitness instructors throughout the pilot project. They are also providing the Centre with $5,000.00 for physical resources that must be purchased, such as new equipment for classes and advertisement tools. Another $5,000.00 is allocated for the hiring of services for the duration of the pilot project.

As they have invested a sizeable amount into the success of the project, they instruct you to provide fortnightly assessments of the operational plan's progress.

During the pilot project, Head Office expects the Centre to run into a number of problems. This includes common problems that a fitness centre tends to encounter, like equipment malfunctioning during use, and concerns related to the pilot project itself, such as senior citizens not understanding advertisements for the new classes. You are also instructed to prepare a contingency plan for these possibilities.
As the Centre Manager, you handle two work teams - the Human Resources Team and the Fitness Team.

The Human Resources Team is composed of the following members:

• Team Leader and Compliance Officer - Leads the team and ensures working issues and concerns adhere to legislation and other requirements
• Recruitment Officer - Advertises vacancies and screens potential employees
• Career Development Officer - Provides training opportunities for employees looking to improve their qualifications

The Fitness Team is composed of the following members:

• Team Leader and Fitness Instructor - Designs fitness classes, leads the team and handles advanced programs for clients
• Fitness Instructor 1 - Handles medium-difficult personal training and group programs
• Fitness Instructor 2 - Conducts beginner personal training and group programs

Each fitness instructor currently handles three of nine classes that the Centre has to offer. This is to maximise their productivity and ensure that all clients receive appropriate attention.

The typical day of a Bounce Fitness Brisbane's fitness instructor includes the following:

• Conducting at least one group program and two different personal training sessions
• Assisting new clients in completing Sign Up Sheets
• Ensuring online Bounce Fitness advertisements protect the image and reputation of the brand
• Reporting sales information to the Finance department

Employees also follow workplace practices that assist in the smooth operation of the business. For fitness instructors, this may include undergoing performance appraisals if they receive in-house training or prioritising purchasing from businesses within the local area. Meanwhile, human resources may choose to prioritise contacting candidates for a vacancy through email instead of the phone. They may also communicate the business' mission and vision to new employees during induction.
Question:

• Identify two of each of the following that are required for the implementation of the Operational Plan:
  • Human resources
  • Physical resources
  • Services

Answer rating: 100% (QA)

Most businesses have a human resource management plan even if its just a rudimentary process for hir... View the full answer