1: How could bad copy prevent someone from signing up to a valuable, free service like the...
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Question:
1: How could bad copy prevent someone from signing up to a valuable, free service like the trial offered by Encyclopaedia Britannica?
2: Why do you think the more specific headings performed better than a vaguer, more intriguing heading?
3: •Identify the web writing best practices that were included in the new version of the Encyclopaedia Britannica website.
Case Study- Encyclopaedia Britannica online
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