Should they go national? What share would you project, based on test results? Would you change the
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Question:
Should they go national?
What share would you project, based on test results?
Would you change the plan (price? push/pull money? Krispy reps?)
Case Study: Launching Krispy Natural: Cracking the Product Management Code
Related Book For
Management Accounting
ISBN: 9780730369387
4th Edition
Authors: Leslie G. Eldenburg, Albie Brooks, Judy Oliver, Gillian Vesty, Rodney Dormer, Vijaya Murthy, Nick Pawsey
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