Case Study : LJ Hooker's reach to China Explain the wheel of international marketing and the challenge
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Case Study : LJ Hooker's reach to China
Explain the wheel of international marketing and the challenge for international marketers in dealing with the 'incontrollable'. In what ways do uncontrollable factors in the Australian local environment affect the application of marketing mix variables in China?
Related Book For
Global Marketing management
ISBN: 978-0470505748
5th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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