Case Study: Mr. Arda produces shampoo in the factory he owns. The shampoo he produces is unisex
Question:
Case Study:
Mr. Arda produces shampoo in the factory he owns. The shampoo he produces is unisex and reaches a wide target market. It only starts to produce products specific to women and men in line with changing demands and needs. He creates a new product line for women, which includes eighteen different hair care products. These eighteen products fall into three separate categories. There are six products in each category. These categories consist of the aloe vera series, the jasmine extract series, and the coconut extract series. He wants to keep product prices slightly below industry averages. It is known that the brand’s key competitors are Elidor and Dove.
Q: What price and distribution strategies should Mr. Arda use to compete with these brands? Explain with reasons
Business Statistics For Contemporary Decision Making
ISBN: 978-1119320890
9th edition
Authors: Ken Black