Case Write-Up #1: Marketing Chateau Margaux Please be concise in your case write-up: find the problem, assess why it happened, and propose a solution. Use the following questions as a guideline for your case write-up: 1. Should Chateau Margaux extend their product line? Please provide a few reasons as to yes or no. 2. What is the current distribution system that Chateau Margaux uses? Should they change their current distribution system? 3. Is Chateau Margaux a luxury brand or a connoisseur's brand? 4. What problems does Corinne Mentzelopoilos face? 5. What would you recommend for Corinne Mentzelopoilos to do? Provide solutions to these problems

Answer rating: 100% (QA)

1 Should Chateau Margaux extend their product line Yes Chateau Margaux should consider extending the... View the full answer