Question
Charlie Sutton the Marketing Manager of a European company which specializes in customized wedding decorations needs a quarterly forecast of the number of customers in
Charlie Sutton the Marketing Manager of a European company which specializes in customized wedding decorations needs a quarterly forecast of the number of customers in the next year. Weddings in Europe are seasonal, with demands varying in different quarters.
Charlie wants to forecast the customer demand for each quarter of year 5, based on an estimate of the total year 5 demand of 2,274 customers. Calculate the total forecasted demand in Year 5 based on the calculated Quarterly demand forecasts in the 5th year.
| Year 1 | Year 2 | Year 3 | Year 4 | |
| Quarters | Demand | Demand | Demand | Demand |
| 1 | 42 | 71 | 101 | 110 |
| 2 | 314 | 371 | 585 | 732 |
| 3 | 516 | 587 | 832 | 1,155 |
| 4 | 97 | 169 | 289 | 221 |
Step by Step Solution
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Step: 1
To calculate the quarterly demand forecast for year 5 we can use the average ...
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Basic Business Statistics Concepts And Applications
Authors: Mark L. Berenson, David M. Levine, Timothy C. Krehbiel
12th Edition
132168383, 978-0132168380
