Chase Sapphire Reserve has a very specific segmentation strategy for acquiring customers. Higher education is using social media to segment the student market and we discuss how customer values can serve as an important segmentation variable for specific products and brands. Discuss another segmentation variable that can be used for credit cards, higher ed, and luxury products - (one variable for all three). Explain your rationale for choosing this variable across all three industries. Be sure to use class concepts in your discussion, and consider integrating outside sources that potentially strengthen your position.

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We can segment the market on the basis of the income groups The c... View the full answer